The Negative Effect Of False Advertisements On Human Lives

Ragul Kannan. R, SASTRA Deemed University

ABSTRACT

This article aims to project the implications of false advertisement on human lives. A consumer is convinced by the manufacturer regarding the genuineness of his product through advertisement. This developed-trust between the consumer and manufacturer breaks when the latter makes misleading advertisements. It directly or indirectly influences the behaviour of consumers and acts as a powerful obstacle to health services. The misleading advertisements of the food processing sector, chemical manufacturing sectors and IT sectors bring more harm to human lives and their rights. A human gets certain basic rights as soon as he is born. The inalienable human rights includes right to privacy, right to health. Human rights violations or lack of respect can have serious effects on a person’s health . The duty of the State is to ensure public health to a certain extent with the community in general. This article brings into light the problem caused by such false advertisement and is explained with various examples focusing on particular sectors. The repercussions of misleading advertisements on human health can not be ignored. It violates consumer rights as well as basic human rights. So, negative impact of false advertisement on human lives being the title of this article provides an in- depth analysis on human right violation committed by manufacturers against the innocent consumers.

Keywords: Consumer, Health, misleading advertisement, human lives.