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The Right To Be Forgotten Vs Celebrity Culture: A Constitutional Analysis In The Age Of Social Media




Khushi, Amity Law School


INTRODUCTION


The rapid digitisation of society has fundamentally altered the relationship between individuals, information, and memory. In the contemporary age of social media, where information is not only created but permanently archived, the law faces an unprecedented challenge: how to reconcile the individual’s right to control personal information with the public’s insatiable appetite for visibility, especially in the context of celebrity culture. The emergence of the Right to be Forgotten (RTBF) reflects this evolving tension between privacy and publicity, autonomy and accountability, and erasure and remembrance.


At its core, the Right to be Forgotten is a claim to informational self-determination—the ability of an individual to demand the deletion or delinking of personal data that is no longer relevant, necessary, or lawful. This right becomes particularly significant in a digital ecosystem where past actions, statements, or controversies remain searchable indefinitely, often divorced from their original context. While such permanence may serve public interest in certain situations, it can equally result in reputational harm, psychological distress, and perpetual social judgment.


The constitutional foundation of this right in India can be traced to the landmark judgment of Justice K.S. Puttaswamy v. Union of India, wherein a nine-judge bench of the Supreme Court unequivocally recognised the Right to Privacy as a fundamental right under Article 21 of the Constitution. The Court held that privacy is intrinsic to life and personal liberty, encompassing informational autonomy and the right of individuals to control the dissemination of personal data. Importantly, the judgment also acknowledged that privacy is not an absolute right and must be balanced against competing interests such as freedom of expression and legitimate state concerns.



Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878

Website: www.ijllr.com

Accessibility: Open Access

License: Creative Commons 4.0

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All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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