The Role Of Trade Dress In Preventing Consumer Deception In The Food And Beverage Industry

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Mansi Tiwari, Gautam Buddha University, Greater Noida, Uttar Pradesh

Mr. Sagar, Gautam Buddha University, Greater Noida, Uttar Pradesh

ABSTRACT

Trade dress, encompassing the overall look and feel of a product's packaging and presentation, plays a crucial role in brand recognition and consumer perception. In the highly competitive food and beverage industry, where visual significantly influence purchasing decisions, trade dress protection is essential for preventing consumer deception and unfair competition. This paper examines the legal framework surrounding trade dress, its application in food and beverage cases, and notable case studies that illustrate its enforcement. The research highlights the challenges in proving trade dress infringement and suggests policy improvements to enhance consumer protection.

Keywords: Trade Dress, Trademark Law, Consumer Deception

THE ROLE OF TRADE DRESS IN PREVENTING CONSUMER DECEPTION IN THE FOOD AND BEVERAGE INDUSTRY.

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