Agrata Jain, Anita Mishra & Pratyasha Roul, KIIT School Of Law
Introduction
A trademark is a distinguishable insignia, gesture, term, or logo that signifies a certain product and legally differentiates it from all other related products. A trademark identifies a substance as belonging to a certain entity and identifies the company as the owner of the brand. Trademarks are a category of intellectual property that may be licensed or not. A trademark is a unique emblem or word(s) used to distinguish a business or its products. Once licensed, the mark or sequence of words cannot be used by any other person permanently, as long as it is in operation and all necessary documentation and payments have been paid.
A trademark performs four distinct functions:
1. It explains the goods and/or resources as well as where they can be obtained.
2. It guarantees that the consistency of the commodity is consistent.
3. It advertises the company's products/services.
4. It lends individuality to the goods/services.
