Understanding Gender-Based Price Disparities: The Economic Inequality: Analysing The Impact Of Pink Tax In The Indian Market
- IJLLR Journal
- 13 hours ago
- 1 min read
Adv. Anisha Anil Shinde, Bharati Vidyapeeth New Law College, Pune
ABSTRACT
The phenomenon of the "Pink Tax" highlights the economic discrimination faced by women due to gender-based price disparities in consumer goods and services. Although not a formal tax, this practice results in women paying more for products that are either identical or functionally similar to those marketed to men. In the Indian context, the Pink Tax remains a largely unaddressed issue, exacerbated by limited awareness and weak regulatory oversight. This article examines how gendered pricing manifests in the Indian market, explores its socio-economic implications—particularly for low-income and marginalized women—and evaluates the existing legal and policy frameworks. The article advocates for legislative action, transparency in pricing, and greater consumer awareness to combat this subtle yet pervasive form of gender inequality in India's economy.
