Vanita, School of Law, Manav Rachna University
ABSTRACT
The primary tool for raising awareness has been advertising. People develop a conviction or trust that they cultivate, which facilitates commercial operations. Advertising's role in the 21ST century has grown significantly, as is widely acknowledged. It would also not be incorrect to state that, not only did people in the past depend on advertisements for information, but that continue to do so today as one of the most prevalent media and a source of cultural influence. The advertising sector in India is not governed by a single body of legislation. The present paper briefly discusses the historical context and evolution of the concept of advertisement. The article emphasizes what is not allowed in advertisements while focusing on the various incidents that have happened or still happening (i.e. Maggi Ban case, Baba Ramdev case, Bournvita not considered as a “Health Drink” MDH and Everest Masala controversy) in the current society and it talks about rules that regulate them.
Keywords: Advertisement, Society, Misleading, Information, Raising Awareness.
