Copyright In The Creator Economy: Reaction Videos And Transformative Use
- IJLLR Journal
- Jul 16
- 1 min read
Ritika Torgal, Lords Universal College of Law
I. ABSTRACT
Reaction videos' rise to prominence as a type of user-generated content has revolutionised digital media by allowing producers to interact with copyrighted works through entertainment, analysis, criticism, and commentary. Such content encourages audience participation and innovation, but it also poses difficult legal issues with regard to copyright infringement and transformative use. By examining the rights of copyright holders, the legality of reaction content, and the applicability of fair use under US law and fair dealing under Indian copyright law, this article investigates the copyright implications of reaction videos. Along with topics including monetisation, revenue sharing, automated copyright enforcement, and cutting edge technology like artificial intelligence, it also delves into platform governance mechanisms like YouTube's Content ID system and the Digital Millennium Copyright Act (DMCA). Significant Indian and international court rulings that have influenced how transformative works are treated legally are also examined in this study. In order to guarantee an equal balance between safeguarding copyright owners and promoting innovation, free expression, and the expansion of the creator economy, it closes by suggesting more precise legal standards, balanced platform rules, and increased recognition of transformative creativity.
Keywords: Reaction videos, Copyright, Fair Use, Fair Dealing, Transformative Use, Creator Economy, Content ID, Digital Media.
