Cybersecurity And Online Privacy In The Age Of AI: Legal Challenges And The Future Of Digital Protection In India
- IJLLR Journal
- 7 minutes ago
- 2 min read
Riya Sharma, Vivekananda Global University, Jaipur
ABSTRACT
This study explores the connection between cybersecurity and online privacy, emphasizing the growing risks to digital assets and personal information, the efficacy of current safeguards, and user awareness. This study intends to evaluate cybersecurity rules, examine user behaviour, and make practical suggestions to improve online safety using both quantitative and qualitative methodologies. While communication and accessibility have been transformed by the swift digital shift, issues with online privacy and cybersecurity have also increased. This study explores the complex interrelationships between contemporary cybersecurity technology, user awareness, and their effects on improving digital safety. As the use of connected devices increases, people, companies, and governments are more vulnerable to threats including ransomware, phishing, data breaches, and corporate exploitation of personal information. The study uses a qualitative approach, integrating a thorough literature survey of academic publications and industry reports with case studies of notable events such as the Facebook-Cambridge Analytica controversy and the Equifax data breach. The results point to several important problems, such as a lack of user knowledge, insufficient security measures, the increasing complexity of cyberthreats, and legislative framework deficiencies. Additionally, the ethical conundrums of surveillance capitalism and the exploitation of user data by organizations are examined. Better online privacy and security are positively connected with improved user education and the adoption of cutting-edge cybersecurity technologies, according to the study. Nonetheless, issues continue because of a lack of awareness, shoddy security protocol implementation, and inadequate international regulatory standards.
The study suggests bolstering global cybersecurity laws, launching public awareness initiatives, purchasing privacy-focused technology, and guaranteeing moral data governance as ways to overcome these obstacles. An innovative, safe, and private digital environment can be fostered by implementing these steps.
