Dark Patterns: A Lurking Menace To Consumer’s Shield
- IJLLR Journal
- May 23
- 1 min read
Navtej Tyagi & Navjot Tyagi, Babu Banarasi Das University, Lucknow.
ABSTRACT
This comprehensive article delves into the intriguing realm of consumer protection, shedding light on the emerging threat posed by dark patterns - deceptive design techniques used to manipulate user behavior. By exploring the definition and various types of dark patterns, this study uncovers the pervasive ways in which companies employ these manipulative tactics to influence consumer decision-making. With a specific focus on both domestic and international perspectives, the essay delves into the regulatory landscape surrounding dark patterns. This article provides valuable insights into the prevalence and impact of dark patterns on consumer trust and well-being. Furthermore, it offers practical recommendations for policymakers, businesses, and consumers to mitigate the prevalence of these deceptive practices and foster a more transparent and ethical digital environment. By raising awareness about dark patterns, we can ensure that the rights of the vigilant are upheld, for 'vigilantibus non dormientibus jura subveniunt' - the law aids those who are watchful. Join us on this enlightening journey as we unravel the covert strategies employed by businesses and empower consumers to make informed choices in the face of dark patterns.
Keywords: Consumer protection, Dark Patterns, Legal framework, Regulatory landscape, Domestic & International Perspective.
