Data Phishing Of Consumers: A Challenge With The Advancement Of AI With Reference To The Information Technology Act, 2000

Naomi Madhukesh, Christ (deemed to be University)

ABSTRACT:

We will only experience great inconvenience if we decide to quit using the internet completely after learning about all of these cybercrimes. Consumer data phishing is a serious issue that has emerged as a result of the big data explosion and the quick development of artificial intelligence (AI). This problem creates serious legal ramifications in addition to worries about data insecurity, especially in light of the Information Technology Act of 2000. In light of the rise of artificial intelligence and big data, this paper explores the intricate issues surrounding data security and privacy, drawing parallels with George Orwell's dystopian classic "1984." The study aims to examine the techniques employed by cybercriminals, evaluate the effectiveness of the Information Technology Act of 2000, and conduct a comprehensive analysis of the current state of data phishing. The report also looks at how AI might both exacerbate and lessen data phishing situations. It also examines legal and regulatory frameworks and identifies issues that law enforcement agencies must deal with. In addition, the study looks at consumer awareness and education initiatives, explores best practices from other areas, and makes recommendations for improving the legal framework. The research questions center on whether the current legal framework is sufficient, if data collection businesses comply with privacy requirements, and what legal options consumers have when their data is compromised. The chapters of the study explore these important areas, including the evaluation of the legal framework, adherence to privacy laws when using big data, consumer protections and remedies, striking a balance between consent, informed consent, and the right to privacy, and the efficacy of legal interpretations of this right, with reference to "1984." The report highlights the pressing need for updated and modified laws to safeguard privacy and data security in the digital age. It emphasizes the significance of paying attention to the warnings in "1984" and the importance of privacy rights as basic human rights. The recommendations aim to strike a balance between individual liberties and technological advancement.

Keywords: Phishing, Privacy, AI, Legal Framework.