Digital Dialogues: How Social Media Shapes Conversations

Sweta Shree Rath & Sanskruti Soumya Seth, KIIT School of Law, Odisha

ABSTRACT

Social media platforms have transformed communication in the digital age by enabling people to communicate ideas and information at a speed and reach never seen before. But these voices being amplified have significant social repercussions as well; echo chambers are created when people are only exposed to opinions that conform to what they already believe. This paper focuses on the relationship between the echo chamber and the amplification of voice which affects the societal point of view according to some of the influencers and the applications or website algorithms. Social media is all about earning money and getting popular for today’s generation, they just post the things that they think will get popular and not anything else. The formation of an echo chamber just takes people far from reality. This paper also focuses on how to overcome the formation of the echo chamber and the amplification of voice which leads to societal disorder. This will help society to improve more and more and have a developed, well-established society. There are many societal impacts that are in some way punishing to the accused. Getting meaningful information is necessary for the individual as well as societal development. It has a huge impact on the spread of misinformation throughout the country which causes trauma, fear, and in some cases even leads to death. In our society, this misinformation spreading across the country is not a small problem. In many cases, it leads to groupism based on opinion, political ideology, and the information we receive and perceive. Tools like trolls and bots that act as a medium of amplification of voice make it very easy to defame anybody on social media which affects the person and his family mentally as well as financially. These trollers just post anything about a person, whether it is true or false. This paper also contains the laws that provide blanket protection to us from these problems caused by the amplification of voice and also prevent the spreading of different useless content that may cause disorder in society. This paper will help in learning about social media's pros and cons and the different protections provided by the government.

Keywords: social media, amplification, echo chamber, algorithm, societal impact, etc.