Karthik Anand, Assistant professor, SDM Law College, Mangaluru.
ABSTRACT
Consumers are a critical component of a healthy economy's growth, regulation, and progress. Consumers are the most important players in maintaining economies around the world. With the expansion of the market base and product base, the internet has become an enormous market for consumers for all around the globe. Thus it becomes increasingly important to ensure that consumers are able to take advantage of a broad base through the internet. These innumerable acts performed daily, create economic, social and most importantly legal relations binding people across countries, beyond borders. E-commerce sites have steadily crept into our everyday lives over the last few decades. Online behemoths like Amazon and Flipkart are well-known these days for their great sales and easy shopping choices. The history of e-commerce is unquestionably interesting. Both technology and e-commerce have shown no signs of slowing down, which may be due to the fact that their customers' preferences are constantly evolving as well. Customers have more bargaining power than ever before thanks to this outlet for shopping, making it critical for online companies to better understand consumer behaviour.
