Ethical Considerations In Social Media Advertising Legal And Regulatory Perspectives
- IJLLR Journal
- Apr 15, 2024
- 1 min read
Jay Rawat, Amity University, Noida
ABSTRACT
This research paper provides a comprehensive analysis of the multifaceted landscape of social media, focusing on its evolution, legal implications, and societal impact. It begins by tracing the historical context of communication, highlighting the innate human instinct for social interaction and the pivotal role of language and communication in human evolution. The paper then explores the emergence of social networking sites as a novel means of communication and self-expression, transcending geographical boundaries and fostering interpersonal connections.
The paper delves into the privacy concerns associated with social media, particularly in the context of the COVID-19 pandemic. It examines the implications of government surveillance and censorship, especially in the context of contact tracing applications and biometric technologies aimed at curbing the transmission of viruses. The paper also discusses the challenges posed by the accumulation of personal data by social media platforms and application developers, often without adequate procedural safeguards.
Furthermore, the paper navigates the legal landscape of social media marketing for start-ups in India, with a focus on the Consumer Protection Act, of 2019. It highlights the guidelines issued by the “Central Consumer Protection Authority” (CCPA) to prevent misleading advertisements and endorsements, especially those involving celebrities and influencers. The paper emphasizes the importance of transparency and accountability in influencer marketing, as well as the need for contractual agreements that clearly outline the responsibilities and obligations of both parties.
Keywords: Social media, social networking sites, privacy, influencers
