From Awareness To Action: Strengthening Consumer Rights Through Education In A Dynamic Economy
- IJLLR Journal
- 1 hour ago
- 2 min read
Anushka Rai, BA.LLB (Hons.) Christ (Deemed to be University)
ORCID ID: https://orcid.org/0009-0006-3586-7167
ABSTRACT
Education and Awareness among consumers play a significant role in educating consumers on informed decisions. It safeguards the rights of individuals in the modern vibrant market. This study aims to find out the effectiveness of consumer education in empowering individuals to protect themselves against fraudulent business practices and be in a position to make informed decisions. The lack of awareness and rampant malpractices are the primary issues. To address these issues, the study focuses on the curbing of these malpractices while educating consumer through education and awareness programmes. The research methodology comprises of mix- method approach including both quantitative as well as qualitative data. A proper unbiased survey has been conducted which would assist in measuring the knowledge sand behaviour of the rights of the consumers. A standardized survey is used in order to measure knowledge and behavior based on their rights and duties as consumers. In addition, special meetings have been conducted which provided sufficient knowledge and information regarding the issue to gain knowledge and have positive impact on consumers. Despite all this, the inclusion of branded products and product differentiation has increasingly become the need of the hour with respect to the consumers exploitation in the market by big merchants which would concern the issue of fake products and purity of goods while maintaining food standards and hygiene. The paper also depicts that consumer education has broader implications to the rest of the society as well as being beneficial to the individuals. The research is based upon an analysis of these issues which will be proposed to offer complete structures to empower consumer rights and to make sure that it is safe and provide a more transparent, fair and consumer friendly market place.
Keywords: Awareness, Consumers, Consumer Education, Consumer Rights, Food standards.
