Impact Of Covid-19 On Purchasing Decisions Of Consumers

Shivendra Singh & Shivam Sharma, School of Business, Galgotias University, Greater Noida

ABSTRACT

The COVID-19 epidemic, as well as the lockdown and social separation laws, have impacted consumer buying and shopping behaviours. Customers are learning to adapt and develop new behaviors. When a customer is unable to get to the store, the store comes to them. While consumers return to old habits, new regulations and procedures in the way consumers shop and buy items and services are likely to change them. Technology advancements, changing demographics, and innovative ways consumers have learned to cope with blurring the lines between work, leisure, and education will all contribute to the emergence of new habits.

Keywords: Pandemic, Covid 19, shopping, buying, method, consumers, behaviour, online.