Legal Challenges Of AI-Generated Content: A Critical Analysis Of Copyright Protection And Consumer Rights In India
- IJLLR Journal
- 5 minutes ago
- 1 min read
Ritika Yadav, Amity University, Uttar Pradesh
ABSTRACT
The rapid proliferation of artificial intelligence systems capable of generating text, images, audio, and video has raised complex legal questions that challenge traditional frameworks of copyright protection and consumer rights. This dissertation critically examines the legal challenges posed by AI- generated content in India, with a particular focus on the adequacy of existing copyright law and consumer protection mechanisms.
The study adopts a doctrinal and analytical methodology, examining statutory provisions, judicial decisions, comparative legal developments, and policy documents. It analyses core copyright doctrines such as originality, authorship, ownership, moral rights, and infringement, and evaluates their applicability to AI-generated content. The dissertation also explores the legal implications of using copyrighted works as AI training data and assesses the scope and limitations of fair dealing under Indian law.
Beyond copyright, the research investigates consumer harms arising from AI-generated content, including deception, deepfakes, fake reviews, and automated persuasion. It evaluates the effectiveness of the Consumer Protection Act, 2019, and intermediary liability frameworks in addressing such harms, with particular attention to platform accountability and disclosure obligations.
