Online Market Intermediaries' Inferences On Trademarks

Ms Ramya R & Varnibha T, CMR University School of Legal Studies

ABSTRACT

The effect of technology has grown so high that the for every aspect of life, man depends on new technology in their daily life. Today most people prefer to shop online platforms as they offer variety, convenience, and discounts. As technology increases the rate of crime is also increasing day by day. It has influenced various aspects of society. The E-Commerce platform has given a huge window of opportunity for counterfeiters and infringers. This has exploited the rights of inventors. The duplication of products has increased a lot. Intellectual property Right plays a key role in every sector. The right of a person’s intellect and creativity is protected by IP rights. It has encouraged a person’s time and effort in creating and inventing new things. If the right is not protected, it is highly likely to be exploited. Now it has been a question, “Whether the liabilities of intermediaries are adequate to prevent further infringement in the digital era.” So in this paper, the researcher would like to discuss the overview of the inference of online market intermediaries on Trade Mark with Case Laws.

Keywords: Intellectual property Rights, Online Market intermediaries, Creativity, Technology, Trade Mark, Copyright