Shreya Kabra, BA. LLB (Hons.), NMIMS, School of Law
INTRODUCTION
Ever seen those fancy pink colours on products screaming “for women”, and blatantly asking for 3 to 4 times more than the similar products which aren’t labelled women-specific. Is it a mistake by the big guns in the markets or is it a new MINTING MONEY campaign by these billion-dollar firms. This report will help us find out the emergence, the need and the impacts on the retail industry by the female economy.
The term pink tax is a politically-charged term to describe the higher prices for products marketed to women as compared to those marketed to men, as well as price differences between equivalent products. In order for this device to take effect, it needs a platform that will provide the pricing data from all retailers. This platform should be able to pull data from various retailers and show detailed information on a product-by-product basis. It should also have a database of prices which it can use during the comparison process.
Keywords: pink tax, women specific, gender biasness, female economy, higher prices, demand, supply
