Aditi Gupta, Unique College of law, Mahatma Jyotibaphule Rohilkhand University, Bareilly
ABSTRACT
As digital avatars become increasingly integral to virtual worlds and gaming platforms, the protection of their intellectual property rights presents complex challenges at the intersection of copyright, trademark, and emerging technology. This article explores the legal landscape surrounding digital avatars, examining the copyrightable elements and trademark associations of avatars, limitations of protection, and enforcement strategies. Through analysis of relevant provisions in trademark and copyright law, alongside case laws such as Second Life CopyBot Case and Blizzard Entertainment v. MDY Industries, this article elucidates the legal frameworks and precedents shaping the protection of digital avatars. Furthermore, it discusses emerging issues such as user-generated content ownership, interoperability, and decentralized metaverse platforms, offering insights into future considerations for intellectual property rights in virtual environments. By synthesizing legal developments, provisions, and case laws, this article provides a comprehensive understanding of the complexities surrounding the protection of digital avatars and informs users about strategies to navigate this evolving legal landscape.
Keywords: Digital avatars, Virtual worlds, Gaming platforms, Copyright protection, Trademark protection, Intellectual property rights, User- generated content
