Protecting Privacy From AI Manipulation: Navigating India’s Emerging Regulatory Framework On Generative AI
- IJLLR Journal
- 1 hour ago
- 1 min read
Aaditya Narayanan V. B.B.A LL.B. School of Law, SASTRA Deemed University, Thanjavur, Tamil Nadu, India
Ganesh Ram K N. B. Com. LL.B., School of Law, SASTRA Deemed University, Thanjavur, Tamil Nadu, India
ABSTRACT
Generative AI has forever changed the film industry by allowing filmmakers to rework and reimagine content, without having to reshoot scenes. Commercially efficient, yes; but for the artist, morally compromising, violating authorial consent and performing respect. This paper investigates the fundamental inadequacy of existing laws, as they pertain to AI-based risks faced by classic films in India. Notwithstanding foundational forks and snips from the IT Act 2000 (including the IT Rules 2023, Digital Personal Data Protection Act 2021 and Bharatiya Nyaya Sanhita 2021), these instruments were designed long ago when compared to the advancements in AI and do not provide sufficient end-to-end prescription on film-industry- specific standards for regulating synthetic media.
The paper cites high-profile controversies such as the Raanjhanaa unauthorized AI-altered ending and Rashmika Mandanna deepfake cases to illustrate systemic lapses in measures for enforcement, standards of consent, responsibility assignment and avenues for judicial recourse. The research points out to the lack of legal regimes in protecting authors from AI driven alteration and its possibilities in India. A draft amendment to the Information Technology Rules that came out in October 2025 that suggested mandatory AI content labelling and watermarking are recent ideas yet untried, uncertain, forcing, not clear how it will be enforced and what kind of compensation can you give.
