Shivam Kumar, B.A. LLB From University of Calcutta, Pursuing LL.M. From Babasaheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh
1. What Is Media?
Media” refers to the accumulation of all communication outlets that share information, whether it’s news, entertainment, or advertising. It includes – but is not limited to – books, newspapers, photography, television, websites, and social media platforms. “Legacy” media (sometimes known as traditional media or old media) includes print media, radio broadcasting, and television. It generally refers to media that existed before the late 1990s.“New” media is the other side of the coin. Techopedia defines it as “various kinds of electronic communications that are conceivable due to innovation in computer technology.” That includes websites, blogs, vlogs, social media, and podcasts. Unlike legacy media, there’s a high level of user interaction and customized features. To stay relevant, many legacy media outlets (newspapers, magazines, TV studios, etc) have expanded into new media, which can make the line between old and new media a bit fuzzy. Our world currently depends on a blend of both.1
