The Illusion Of Choice: Unmasking Greenwashing, Health-Washing, And Algorithmic Manipulation Under The Consumer Protection Act, 2019
- IJLLR Journal
- 5 minutes ago
- 1 min read
Ankita M. Lode, Yeshwant Mahavidyalaya, Wardha
ABSTRACT
Today due to the rising technological advances consumer behaviours get influenced by digital advertising, data-driven marketing, and branding strategies. There is increase in misleading consumer narratives, where companies make false claims through advertising and packaging, due to this there is need to study legal and regulatory dimensions of it . This study primarily focuses on the practices of 'health-washing' and 'greenwashing', which directly impact consumer's ability to make independent decisions. The Consumer Protection Act, 2019 and the role of the Central Consumer Protection Authority are also critically evaluated .Also, the constitutional significance of 'Front-of-Pack Labelling' (FoPL) is discussed. Also the dangers of 'Dark Patterns', 'Right to Repair' in the digital age, and algorithmic manipulation in Artificial Intelligence (AI)-driven markets are analyzed. In the end , this paper presents a comprehensive framework of specific policy reforms and regulatory recommendations to make the Indian consumer market more equitable and transparent.
Keywords: Health-washing, greenwashing, dark patterns, right to repair, front-of-pack labelling (FoPL), CCPA, regulatory reforms, Digital Competition Bill, Misleading consumer narratives, consumer sovereignty.
