Trademark Law And AI-Driven Branding: Challenges For The Future Of Economic And Private Stability
- IJLLR Journal
- Sep 17
- 1 min read
Atheesha M V, Sree Narayana Law College, Poothotta
Aneena Babu, Government Law College, Thrissur
ABSTRACT
The advent of artificial intelligence in branding brings transformative capabilities for creating trademarks, capable of logging, mottos, and other identifiers with a very low level of human intervention. This shift poses complex legal and ethical questions because it provides a challenge that traditional trademark law, based on human authorship and standards of distinctiveness, does not understand. As a matter of context, the most basic issues involving AIgenerated trademarks are best quoted here. Ownership and registration issues, enforceability of rights over such marks, and risk of IP infringement are someofthem. Ethical issues involve challenges in responsibility over the content produced via an AI, any biases embedded in an AI, and the impact on human creativity and employment in branding industries. It goes on to cover these legal and ethical issues, with reviews of prevailing frameworks, regulatory challenges, and the need for updated policies on the integration of AI in trademark law. It attempts to provide insights into how better innovation can go hand-in-hand with responsible governance under the emerging landscape of AI-driven branding.
Keywords: AI-generated branding, trademark law, intellectual property, ethics in AI, legal frameworks, artificial intelligence.
