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A Study On Deepfakes In The Context Of Digital Property In India




Sanjana. A, St. Joseph’s College of Law


I. ABSTRACT


The exponential advancement of deepfake technology has enabled the generation of hyper-realistic synthetic media, severely blurring the boundary between authentic and fabricated content. This technological evolution challenges established legal paradigms regarding consent, proprietary interests in digital likeness, and bodily privacy. When someone’s photo is taken from social media and turned into a deepfake without consent, what exactly has been violated? Is it just a misused picture, or something deeper involving property, privacy, and identity? Can a photograph even be called “Property” under Indian law? This paper looks at India’s current laws, The Information Technology Act, the Bharatiya Nyaya Sanhita, and the Copyright Act along with privacy and personality rights, to ask who is really responsible when a deepfake causes harm, and whether victims today have any real way to fight back.


Keywords: Deepfakes, Intellectual Property, Artificial Intelligence, Information Technology, Personality Rights.



Indian Journal of Law and Legal Research

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Abbreviation: IJLLR

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ISSN: 2582-8878

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Website: www.ijllr.com

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Accessibility: Open Access

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License: Creative Commons 4.0

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Submit Manuscript: Click here

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Licensing: ​

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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