Critical Legal Analysis Of Unfair Trade Practices In Advertisements: A Reference To ASCI
- IJLLR Journal
- Mar 18
- 1 min read
Dhruvaraj C B, LLM (Intellectual Property and Trade Law), School of Law, CHRIST University, Bangalore, India
ABSTRACT
The study critically analyzes unfair trade practices in advertisements with a special focus on the role of the Advertising Standards Council of India (ASCI) in regulating and promoting ethical advertisements in India. Advertisements have a strong influence on consumer behavior, but the spread of false, deceptive, and manipulative content has raised immense concerns about consumer rights and fair trade practices. The research studies the impact of unscrupulous trade practices such as misrepresentations, exaggeration of benefits, surrogate advertisements, and targeting vulnerable segments on consumer confidence and market integrity. It reviews the regulatory provisions governing advertisements in India, noting the gaps and challenges in enforcing ethical requirements. ASCI as a self-regulatory organization tests its worth with the level with which it responds to misleading advertising, resolves consumers' complaints, and keeps industry in check.
Keywords: ASCI, Advertisement, legal, framework, self-regulatory.
