Kashish Wadhwa, Maharaja Agrasen Institute of Management Studies
INTRODUCTION
Today, in the age of information technology and the widespread use of the internet by businesses, the domain name has taken on the role of business identification. The importance of domain names is growing in tandem with the growing usage of the internet for business purposes. Originally, a domain name was used as an address, but with new advances, it is no longer just an address, but has taken on the role of a corporate identity and booster. Companies, firms, and famous people are now designating their domain names after their trademarks and brand names. The domain name has begun to serve as a trademark, allowing visitors to interact with and identify the firm or individual in question.
All reputable brand owners may not have had their own domain, which a competitor may use, or they may opt not to have one. It operates on a first-come, first-served approach when it comes to purchasing a web domain. Cybersquatting is the practise of acquiring a name that is deceptively similar to a trademark and attempting to sell or lease it. A legal issue in recent times has been how to encourage the growth of IP rights on the web while preventing illegal exploitation of it.1 Cybersquatting became popular after domain names were introduced. Due to the fact that not all business owners are tech-savvy, another business may adopt their brand names and then try selling it to the trademark's legitimate owner as a web domain.
