top of page

Trademark Genericide: When Brands Fall Prey To Their Own Fame

Sankalpita Pal, Symbiosis Law School, Pune


The significance of trademarks truly reflect through its reach and recognition amongst the general public. It is not necessary that any and every trademark is well-known. However, when trademarks do become famous to the point of eclipsing over a process/method of preparation or becomes synonymous to a category of goods and services, they lose their distinctiveness. Thus, they fall prey to their own fame. Competitive and aggressive Marketing may bring immense profits and even potentially increase circulation of the goods and services but it would also mean that at the end of this success lies a possibility of genericide. It is interesting to note that when companies successfully embed their brand names in the public mind, their brand names suffer from synonymity and succumb to genericide. This issue is more relevant than ever as it has plagued trademarks under every jurisdiction which shall be explored in this article. This article will attempt to explore the concept of Trademark Genericide and the reasons behind it along with some glaring examples.


Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878


Accessibility: Open Access

License: Creative Commons 4.0

Submit Manuscript: Click here

Open Access Logo


​All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.


The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

bottom of page